We wanted to leverage Samsung’s sponsorship of Rupaul’s Drag Race Down Under, in a way that showed our Charisma, Uniqueness, Nerve, and Talent.
Can we get an Amen up in here for this interactive digital campaign where Drag Queens Kita Mean and Miss Geena went wig to wig to win a Samsung Galaxy Z-flip phone. Each challenge coincided with the latest Rupaul’s Drag Race episode, and our audience could vote for who slayed the best in order to be in to win a phone themselves.
CHALLENGE ONE- BEST CATWALK
CHALLENGE TWO- SASSIEST HANG-UP
CHALLENGE THREE- RACy READS
CHALLENGE FOUR- HOTTEST HOT DOG
CHALLENGE FIVE- SAMSUNG SELFIE
CHALLENGE SIX- BEST NAILS
CHALLENGE SEVEN- WIG REVEAL
CHALLENGE EIGHT- THE FINAL SPEECH
WINNERS REVEAL POST
